branding, content, and creating your own luck
guest: christina aldan, brand strategy consultant and fractional cmo
- start networking before you need a job, since your personal brand already exists whether you shape it or not
- pick one or two content formats and stay consistent instead of trying to be everywhere at once
- if you can't share work details, write about your own journey, struggles, or lessons instead
- summarizing a talk or article you learned from counts as content and speakers appreciate it
- at conferences, pick one or two people to connect with and offer to volunteer or live tweet to attend cheaply