brandon arvay + landscape of marketing right now
guest: brandon arvay, marketing agency owner, branded78, lexington kentucky
- post content without worrying about production value, especially when starting out on social media
- focus your limited time and budget on the one or two social channels where your actual audience spends time
- respond to every comment and message because community management is an overlooked part of marketing
- find businesses with a similar customer base and collaborate so both sides gain exposure to new people
- during tight budgets, try text message outreach since open rates run far higher than email