devrel, content, going out on your own w/ aaron francis
guest: aaron francis, software developer and content creator, formerly developer educator at planetscale
- publish your work consistently before you think it is time, since prior public work drives opportunities when you need them most
- after a layoff, look into health insurance marketplace tax credits with an independent agent before assuming coverage will be too expensive
- teaching an audience a useful skill is effective marketing because developers respond to helpful content, not traditional ads
- separate webinars and sales enablement videos from your main youtube channel content so they do not confuse the algorithm or audience
- when applying for a job, follow the stated instructions exactly and include links to public examples of your work to stand out