power of engaging on social and how to interview with a startup w/ founder, rae lambert
guest: rae lambert, founder, river
- treat posting on social media like a long game, small consistent posts compound more than chasing viral hits
- engineers benefit from learning go to market basics like understanding funnels, tracking, and why marketing work matters
- when interviewing with a startup, show you understand the founder's problem using a jobs to be done style framing
- build a small, curated community around shared interests or struggles instead of chasing huge follower counts
- when applying for jobs, record a short loom video introducing yourself and show side projects you built out of curiosity