community building from a dtc brand w/ carl maynard
guest: carl maynard, lead of creative and community at freaks of nature
- join communities before you try to build one so you understand how to show up for people
- the best community leaders stay willing to be the least important person in the room and skip the credit
- consistency with the same people over time matters more than showing up once and moving on
- community cant be measured by a clean roi so dont force a data point onto every event
- let the brand or product sit in the background of the story instead of making it the main focus