why is everyone hiring a social media person
guest: julia, tech marketing and personal branding agency founder, taylor's friend
- more companies are hiring social media leads and chief content roles because brand perception is built on social, not traditional marketing
- if you hire someone to run your personal brand, treat it like hiring a clone of you, so screen carefully and build trust over time through freelance or trial work first
- give content creators a clear brief like make good videos instead of forcing scripted product pitches, then trust them to know the audience
- don't be scared of direct hot takes on linkedin, buzzwords and fluff make it harder for people to understand what you actually do
- a real community means people engaging with each other, not just a support channel or sales funnel disguised as community