the power of content w/jason lengstorf
guest: jason lengstorf, freelance developer-focused media and marketing consultant, former vp of developer experience at netlify, host of learn with jason
- focus content on the story of who someone becomes by using a tool, not a list of features or specs
- pick one clear narrative instead of burying people in technical specs they do not care about
- watch out for building brand identity so tightly that changing your rules later feels like betraying your audience
- stop obsessing over siloed metrics like blog views and instead track awareness, signups, activation, and paid conversion together
- treat your career like an experiment and try many paths early instead of specializing too soon