grab bag episode w/tessa kriesel
guest: tessa kriesel
- developers need about four to five touch points before they truly recognize and trust you
- plan social events early in a conference so people see you multiple times before the final days
- track every engagement in a tooling stack so you can show how devrel work contributed to a sale even if it was not the direct lead
- use birds of a feather sessions at conferences to find and connect with your specific niche audience
- build genuine relationships with developers instead of selling to them since they can tell when they are being pitched